HIFI is acquired by Block. I take on engineering management for Tidal's Monetization work — leading the engineers, setting the roadmap in the room with product and business, and presenting to Jack Dorsey and the company regularly.
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Delivery of complex initiativesPaygating TracksEngineering DRI for a cross-platform tiger team across web, iOS, Android and backend. Zero to shipped MVP in under four weeks, with a full Stripe checkout integration.
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Artist-facing product thinkingSpotlightPays artists when Tidal's editors playlist their uploads, with payouts through Cash App. Tidal's first Cash App integration, started as an MVP demoed at the London onsite.
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Partner teams and dependenciesSpotlight International ExpansionTook Spotlight to 10 more countries, with Stripe payout infrastructure for artists outside the US.
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Architecture and assumptionsContributionsFans send money straight to an artist through a Cash App integration. Designed so Tidal never touches the money, which kept it simple enough to ship fast.
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Hands-on player-coachHeadlinersA $1M contest for independent artists, shipped in under two weeks. I ran the web build and wrote part of it myself.
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Developing engineersThe TeamPersonally onboards every new engineer who joins, runs structured 1:1s, and gives coaching and career-development feedback.
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AI in engineering workflowsJimmy CThe "AI intern" persona I coined and demoed, which got the org talking about AI agents in day-to-day engineering.